Being an employee of an automobile manufacturing company probably has one of the biggest perks. One of them is the employee discount that employees get while purchasing a vehicle. But unfortunately, this theory doesn’t apply to the ones working for Ferrari. People working under the brand don’t get any discount, moreover, they aren’t even permitted to buy the car even for a full price.
There are certain facts around this restriction. This is due to the fact that Ferrari only manufactures nearly 8,000 units per year, and this figure is for their mass produced cars. Most of other Ferrari’s high end models are only produced as per the demand from their customers. This makes it hard for the customers to get their hands on a Ferrari in time. Sometimes, the buyers even wait for years before they actually get hold of one.
Moreover, Ferrari’s limited edition hypercars are extremely limited and exclusive. Therefore, they don’t want to make their loyal clients wait for much time before they actually get one. Due to the limited production and a longer waiting period for delivery of their car to clients, Ferrari wants to make their clients a priority. Therefore, clients first.
Apparently, due to a Ferrari’s policy, Ferrari hypercars are only available for sale to those who are extremely worthy of it. If you’re not a prestigious Ferrari Client, you’ll not be able to get one even if you’re able to afford one.
Recently, Ferrari’s Chief Marketing Officer Enrico Galliera released statements that each and every employee under the Ferrari brand is prohibited from owning one. However, Ferrari’s Formula One drivers are exempted from this ban. Sebastian Vettel and Kimi Raikkonen are the only ones who work under Ferrari and can own a Ferrari, but they aren’t allowed to take any discount advantages.
When the company launched their latest flagship hypercer, the LaFerrari Aperta, Ferrari delivered a box which contained car keys and a note asking their top 200 clients if they’re interested in buying the hypercar. The hypercar costs upto 1.2 Million Euros, plus several taxes, and what followed was a ‘Yes’ from each and every one of those 200 clients.
Galleria further described that how hard it is for him to say ‘No’ to people who have the money, but they do not deserve. Becoming a customer is way too hard too. You can shell out tons of money but you won’t be able to get your hands on one if you aren’t eligible as per their terms.