Why Toyota Fortuner Is Still Out-selling Other SUVs – Here’s the Reason
Toyota came out with the all-new Fortuner later in 2016. Ever since its launch, its been giving its rivals a tougher competition than ever before. The Fortuner is clocking over 2,000 units per month, out-selling every other luxury SUV on the sale in India.
Meanwhile, the SUV segment has diversified largely over the years in India. Beginning from the Mahindra Xylo, Mahindra XUV 500 and Tata Hexa positioned at a lower level to the Toyota Fortuner and Ford Endeavour at a bit higher level, every car is unique in its own. However, there is one car that has ruled the SUV segment ever since its launch in India in 2009, Yes, the iconic Toyota Fortuner.
Here are few reasons why the Fortuner is the primary choice and has been out-selling every other SUV despite being a premium SUV –
The Engine –
The new fortuner is powered by a new GD series diesel engine. This new range of engines was launched in 2015 and got a remap now. The new GD technology allows the engine to improve fuel efficiency and provide unmatched acceleration to the vehicle. Toyota’s 2.8 Liter is the most efficient diesel engine ever made. The engine churns out 174.8 Bhp and 420 Nm of peak torque. The engine gets suitable ECO mode that dims out engine’s response and boosts fuel economy in return. This makes Fortuner an ultimate regular everyday drive vehicle. Identically, the PWR mode boosts throttle response to glide quickly while cruising on a highway.
A wide range of engine options –
Toyota offers a wide range of engine options with the Fortuner. There are a total 6 different variants of the SUV including both the petrol and diesel engines, and the manual and automatic transmission.
The Petrol version only comes in a 4×2 variant, however you have the freedom to choose between manual and automatic transmission.
The Diesel version is the one with the most options. The Diesel engine model comes in both 4×2 and 4×4 variants and also offers to choose between manual and automatic transmission. This makes the Diesel engine model available with 4 different options. This turned out to be a huge attraction as customers can choose the model as per their needs.
One of the many things that Toyota is famous for is the low maintenance if its vehicles globally. the fortuners are such quality built mostly that none of them faces a serious problem. This lower cost of maintenance combined with toyota’s superior reputation allowed Toyota to gather a large base of customers easily.
Resale Value –
Toyota’s cars are widely known for their reliability. Even after years of use, the fortuner’s resale value drops hardly. Many people out there with their hands on Toyota Fortuner sell it with not much depreciation in overall value of the car, thanks to the toyota’s brand image globally.
People have reported that they sold their fortuner at just 15% Off from the original price tag even after 3 years of use. This is another reason that attracts buyers majorly.
Manual Transmission Selection –
As per the old school vehicles, the Fortuner allows you to select between various transmission modes to suit your driving style and the driving conditions. While the rival Ford Endeavour includes automatic 4 Wheel Drive selection, Toyota Fortuner allows us to select basic transmission settings ourselves to get everything right as good as per needs.
The last generation Fortuner was widely criticized for its unrefined and rough interiors for this much price of the vehicle.
Keeping that in mind, Toyota updated their entire interiors with dual-tone leather upholstery with contrast stitching at the edges. The dashboard includes a new and a big 7” touchscreen MMI, 8-way electronically adjustable driver’s seat and a detailed 4.2-inch MID.